Aerial view of Dubai skyline at golden hour

About Money Luna

The UAE's financial landscape is complicated.
We made it simple.

Money Luna is a free financial resource built specifically for UAE expats and residents - practical tools, no-nonsense guides, and zero hidden agendas.

Working on personal finance in Dubai

Our Story

The gap we couldn't ignore.

We believe financial information should be transparent, independent, and easy to act on. That belief is what Money Luna is built on.

When we first moved to Dubai, we quickly discovered how complex the UAE financial landscape is. Which bank should we choose? What do credit card benefits actually give you? Where should savings go? Nobody had a straight answer - and the information that did exist was either generic advice, or a sales pitch in disguise.

We spent a year going through the fine print. We read the terms, compared the rates, and worked out how UAE banks actually operate. Slowly, we built a financial setup that worked - and realised that everything we'd learned should be available to everyone in the UAE, not just those willing to spend hours digging.

Who We Are

Our team brings together deep experience in banking, expat life, and personal finance - all applied to the UAE context.

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Years in financial services

Working for top consultancies advising banks globally. We know how banks work from the inside out - and what to watch out for.

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Countries lived in

UK, Europe, Asia, and the Middle East. We know what it's like to set up your finances from scratch in a new country.

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Years of skin in the game

We've applied this thinking to our own lives - and can help you do the same.

What We Stand For

Three things we will never compromise on.

We educate, don't sell

Our job is to give you a toolkit to make better choices - not to push products. Every guide and every tool is built to inform, not to convert.

Always independent

We will always give you our honest view, regardless of any commercial relationship. If we ever have an affiliation, we'll tell you.

Your data stays yours

We will never share your email address with banks, financial institutions, or advertisers. Your privacy is a design principle, not a checkbox.

Recognition

Recognised by the industry. Trusted by expats.

Most Trusted Consumer Finance Guide - UAE

Acquisition International - Worldwide Finance Awards 2025

Most Trusted Consumer Finance Guide - UAE

2025
Finance Advisory Platform of the Year

Corporate LiveWire Global Awards 2025/26

Finance Advisory Platform of the Year

2025/26

What Our Readers Say

Real people. Real results.

I've always kept my savings in my salary account. I followed Money Luna's advice and moved the money to a savings account. Now it makes me 3,100 per year.

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Olivia

Teacher, 7 years in the UAE

Money Luna has genuinely helped me optimise my finances in ways I wouldn't have discovered on my own. From choosing cashback cards to switching my account - it's a fantastic starting point and an even better ongoing resource.

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Zayed

Finance Professional, 5 years in the UAE

My nanny used to queue for up to an hour every month to send money home. Money Luna's tip to use Careem saved her time and 130 in FX fees every month.

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Rohan

Financial Services, 1 year in the UAE

Reading Money Luna's newsletters, I found myself guilty on a lot of the topics. I now feel like I have a much better understanding of the UAE financial landscape - and I'm more in control of my money.

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Nate

Management Consultant, 3 years in the UAE

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